A launch film for Ash Brwnie, our homegrown clothing brand, shot in a single night. Just a sequence in our heads, a passionate team, and working with senior cinematographers, chasing the angles we loved. The launch crossed 80.5K views, and people connected with its raw, homegrown feel.

A launch film for Ash Brwnie’s second drop, from the first idea and storyboard to the shoot, edit and sound design. The drop needed effects I’d never built before, so I reverse engineered reference shots frame by frame and rebuilt them myself. Editing is a puzzle you solve in your head: get the basics right and you can recreate almost anything premium you’ve seen.

Nuke came to me early in my Web3 journey: a launch video for an automated yield product for perpetual markets. I already knew the editing language of Web3, from founder videos and B-roll to SaaS-style cuts. But, Editing well and Marketing well are 2 different things. You can’t sell a product you don’t understand. So before cutting anything, I dug into how Nuke actually works, studied the competing products and their branding, and built the video around Nuke’s own identity. The goal was simple: make viewers stop, get it, and think “I need to check this out.”

A launch video for a private AI platform built for legal teams in the UAE. The region runs on two separate legal systems, so the audience lives with confusing, high-stakes paperwork, and the video needed a hook that would speak to them in the first seconds. I built an opening motion graphics sequence around the map of the UAE, animating it to pull in exactly the people the product was for. The product itself never launched, but the hook was one of my favourite pieces: a reminder that great editing starts with knowing what will catch the eye of the person you’re trying to reach.

Web3 is cool. Cool people, cool products, cool culture, and most important, cool videos. So a teaser for a web3 product had one job, to be cool. So I made it look exactly as it should, very cool. A simple edit around currency factor, drawing attention that Nuke is something in this field, coming soon.

Flew trusted us with their entire hype campaign, from the logo animation to the strategy behind every video, so we went deep on research: competitors, similar products, how they marketed themselves, their branding and effects, and what would make Flew’s account look premium. Flew is a private prediction market. This film got inspired from the idea of Apple’s privacy ads. We shot it with a small crew, really love seeing everyone come together just to make a film exist. It was the shoot where I also did lighting setup, edited it and used AI to create the burst effect of the people standing behind.

To be honest, I made this one to really understand how B-roll works. B-roll videos are one of the most tiring kinds of edits for an editor, but they can turn out really engaging if the stock footages are chosen right, and that’s the art of B-roll videos. The goal was to make a decent one for Flew, and I loved the output.