TMB was a Web3 prediction platform for games, and this was my first introduction to AI filmmaking, and my first project at the company. The tool was Higgsfield, still in its early days, and I loved exploring how it worked: which model is best at what kind of output, and how to direct it to get exactly what I had in mind as a cinematographer and editor. Just writing a prompt will never give you that. I’m not a fan of AI in art, but I understood that using AI to make new art is an art too, and it involves the exact same process: storyboarding, gathering references, and a proper shot list. People really loved it, and it went viral on X with over 300K views.

Part of the full video campaign Flew gave us, this one was built to grab attention: a bold, slightly controversial jab at a much bigger competitor- Polymarket, made to pull their audience over to see what Flew is and why it’s better. We took a clip from Logan Paul’s vlog and used AI filmmaking to turn it into a hook that fit the concept perfectly. With the right edit, it looked premium, effortless and spot on. A really well-thought idea that turned out to be a banger.

Trench was a Web3 trading platform, and their hype video was the most detailed and informative of the lot. The main ask was to use their branding to bring a badass vibe, with the star being the Trench cat, their signature character. A trading cat always looks wiser when it’s confidently badass. Keeping that in mind, by AI direction, I turned that concept into this output, involving clean SaaS-style animation and motion graphics as well, editing all together to bring the hype to life.

This one was made with a different AI tool, Magnific, and I built the entire video inside its canvas, which was a new way of AI video making for me. I specialised in prompting: which prompts give exactly the output you want, and how to use as few credits as possible, because in AI filmmaking, making the best of what you have matters just as much as the result. It’s a skill I really mastered on this project. The client got exactly what they wanted: a realistic, satisfying clay stop-motion style ad for Gushwork.

I personally love this one. Pawmergency is for a good cause: an activated-charcoal gel for pets that helps when they’ve swallowed something harmful or have tummy trouble. I was given over 10 videos for them, each with a different hook. The Pixar-style animation turned out great, and the shot selection I had in mind made the videos so much better. Product advertising with AI was new for me too, and I think I did a good job with it.

UGC is what every brand is looking for right now, and it’s a fast-growing market. Making UGC reels with AI is one of the most useful things I’ve learned, because it cuts out the budget for barters and collabs. The real skill is mastering realism, and in my experience nobody does that better than Higgsfield and Magnific. This wasn’t an assigned project: I did it on my own, because I wanted to explore this category and add another field of research and work to what I do.

An AI film we made for a hackathon, and the crazy part is how fast it came together: concept, generation and edit, all in about 1.5 hours. To my surprise, the ideation and prompting did a lot of the heavy lifting, and then I edited it into the final film. It showed us we’d reached a level in AI filmmaking where we could pull something like this off in that little time.